Unlocking Tranquility: The Power of Relaxation and the Bliss of ASMR on Tonto

In the hustle and bustle of our fast-paced lives, finding moments of tranquility has become a precious commodity. Enter the enchanting world of ASMR (Autonomous Sensory Meridian Response), a soothing sensation that holds the key to relaxation and mental rejuvenation. Discover the importance of relaxation and how ASMR, available on the Tonto app, can be your serene escape.

The Quest for Calm: Why Relaxation Matters

Life’s demands can be overwhelming, and the quest for inner peace becomes essential. Relaxation isn’t just a luxury; it’s a vital component of mental and emotional well-being. Creating space for tranquility in our lives can enhance focus, reduce stress, and foster a positive outlook.


ASMR: A Symphony of Serenity

ASMR, often likened to a gentle, audio massage for the brain, has gained popularity for its ability to induce a state of deep relaxation. From whispered conversations to the gentle rustling of leaves, ASMR triggers a tingling sensation that cascades down the spine, creating a tranquil atmosphere that soothes the mind.

Tonto App: Your Gateway to Serenity

At Tonto, we understand the importance of relaxation, and that’s why we’ve curated a collection of ASMR content to whisk you away into a world of calm. Immerse yourself in a variety of soothing sounds and gentle whispers, designed to melt away stress and transport you to a state of blissful relaxation.

Listen to ASMR for sleep in less than 15 minutes Here


The Benefits of ASMR: More Than Just a Tingle

Beyond the tingling sensation, ASMR has been associated with various benefits, including improved sleep quality, stress reduction, and a heightened sense of well-being. As you explore the ASMR offerings on Tonto, you may find your own sanctuary for relaxation and tranquility.

Embrace the Bliss: Making Relaxation a Priority

In a world that’s always in motion, prioritizing relaxation is an act of self-care. Whether you’re winding down after a hectic day or seeking a moment of peace, Tonto’s ASMR collection invites you to embrace the blissful world of relaxation at your fingertips.


Join Us on Tonto: Your Oasis of Serenity

Ready to embark on a journey of tranquility? Download the Tonto app and discover a world where relaxation is not just encouraged; it’s celebrated. Unwind, rejuvenate, and let the gentle whispers of ASMR guide you to a state of serenity.

Download Tonto App Here

In the symphony of life, let relaxation be your melody, and ASMR on Tonto be your guide. Embrace the tranquility – your serene escape awaits!


Harmonies of Faith: How Audios Ignite Spirituality in Baptist Churches

In a world where digital connection serves as a gateway to new experiences, Baptist Churches have found a powerful tool in audios to attract the community and strengthen faith. Immerse yourself in the charm of spiritual melodies and discover how audios have become a sacred bond that connects people with the Church.

1. Transformative Sermons: The Word that Resonates in the Heart
Audios enable impactful sermons from Baptist Churches to transcend the walls of the sanctuary. From powerful reflections to messages of hope, each spoken word becomes a spiritual beacon, drawing those seeking a deeper connection to their faith.

2. Heavenly Harmonies: Gospel Music that Uplifts the Soul

Gospel music is a tie that binds the community in worship. Through audios, Baptist Churches share heavenly harmonies that touch the soul, bringing comfort and inspiration to listeners from all walks of life. These melodies are not just songs; they are bridges connecting hearts to spirituality.

3. Resonant Testimonies: Sharing Life-Changing Experiences

The potency of personal testimonies comes alive through audios. Members of Baptist Churches share their faith experiences, creating a space where personal stories intertwine, inspire, and attract those seeking deeper meaning in their lives.

4. Prayer Moments in the Palm of Your Hand: Raising Petitions Through Audios

Prayer is a direct connection to the divine. With audios, Baptist Churches create prayer moments that unite the congregation in a chorus of petitions, uplifting voices and strengthening spiritual communion, even across distances.

Heart-Resonating Virtual Events: The Baptist Church in the Digital Era

Baptist Churches have embraced their digital presence, using audios to live stream services, Bible studies, and special events. This virtual shift has allowed the community to actively participate from anywhere, connecting people with the Church in innovative ways.

In summary, audios have become a sonorous bridge that connects Baptist Churches with souls thirsty for spirituality. These faith melodies transcend physical barriers, bringing comfort, inspiration, and a deeper sense of connection to those seeking a meaningful spiritual experience. Discover how the melody of faith resonates in every corner, drawing hearts hungry for spirituality!


The Future of Podcasting: Trends to Watch in 2024

As we approach 2024, the podcasting landscape is poised for exciting developments, shaped by technological advancements and evolving listener preferences. Here’s an insight into the podcast trends that are expected to shape the industry in 2024.

1. Edutainment Takes Center Stage

Educational content, delivered in an entertaining format, is increasingly captivating young, educated audiences. This blend of education and entertainment, known as ‘edutainment,’ combines subjects like science, history, and arts with the allure of storytelling, often grounded in academic research​​​​​​.

2. AI-Powered Podcasts

Artificial Intelligence is set to revolutionize podcast creation, personalization, and monetization. AI technologies enable podcasters to craft content more efficiently, personalize recommendations, and optimize listener experiences, thereby enhancing audience engagement and loyalty​​​​.

3. Mental Health Podcasts on the Rise

Reflecting a growing focus on mental well-being, podcasts offering guidance, therapy insights, and stories related to mental health are gaining popularity. These podcasts provide a refuge for those seeking insights into mental health challenges​​​​.

4. Evolving Monetization Models

Monetization in podcasting is evolving beyond traditional advertisements. Innovative models like Luminary’s subscription-based platform are emerging, offering exclusive content for a monthly fee and directly compensating creators​​​​​​.

5. The Rise of Live Podcasting

Live podcasting is flourishing, allowing real-time engagement with audiences. This format includes interactive interviews, Q&A sessions, and live event coverage, offering an unfiltered, authentic content experience​​​​​​.

6. Increased Competition Among Podcast Apps

The competition between podcast apps like Spotify and Apple Podcasts is intensifying. With the average podcast listener in the US using multiple platforms, services are vying for a larger share of the audience​​.

7. New Growth Strategies for Podcasters

Podcasters are exploring cross-promotion and podcast swaps as effective strategies for increasing listenership. This approach helps new listeners discover shows within their niche, significantly boosting downloads and subscriber counts​​.

8. Podcast Advertising Gains Momentum

Podcast ad revenue is expected to grow significantly in 2024, with a majority of listeners considering new products and services after hearing about them through podcast ads. This growth is supported by easier ad production and placement processes​​.

9. Professional Podcasting Tools on the Rise

The industry is witnessing the emergence of podcast-specific tools, such as specialized microphones, audio editing software like Descript, and all-in-one solutions for professional podcasters. These tools are streamlining the podcast creation process and enhancing production quality​​.


The podcast industry in 2024 is set to be a diverse and innovative space, with edutainment content, AI integration, a focus on mental health, and new monetization strategies leading the way. As technology advances and listener habits evolve, podcasts will continue to be a significant medium for entertainment, education, and connection.


Navigating the Dynamic Landscape of Podcasts in 2023

The Rise and Diversity of Podcast Content

Podcasts in 2023 offer an expansive array of topics, from arts and literature to true crime, mental health, and history. This diversity caters to a wide audience, ensuring there’s something for everyone. Platforms like Audible commend podcasts for their ability to forge intimate connections between creators and listeners, making the medium a popular choice for those looking to engage, educate, or entertain​​.

Spotify’s Perspective on Podcast Popularity

Spotify, a leading audio podcast platform and the number-one podcast publisher in the U.S., emphasizes the role of podcasts in engaging audiences in cultural moments. Lizzy Hale, Head of Podcast Editorial at Spotify, highlights the expertise of podcast hosts, often journalists or experts themselves, in bringing stories to life and creating a sense of community among listeners​​.

Popular Podcasts of 2023

A glance at the most popular podcasts on Apple Podcasts reveals a preference for shows like “Crime Junkie,” “The Daily,” and “Dateline NBC,” among others. The platform also highlights new and notable shows, including “Scamanda” and “The Retrievals,” reflecting listeners’ appetite for fresh and compelling content​​​​.

Emerging Podcast Trends and Statistics
  • As of October 2023, there are over 4.25 million registered podcasts globally, a slight decrease from December 2021, reflecting stricter criteria for what constitutes a valid podcast​​.
  • There’s been a significant increase in podcast episodes, with over 87 million episodes published on Apple Podcasts as of October 2023​​.
  • Despite the vast number of podcasts, only 17.47% are currently active, indicating a trend towards quality over quantity​​.
  • Familiarity with podcasting is high, with 79% of people in the U.S. aware of the concept​​.
  • Podcast listenership is growing, with 64% of Americans having listened to a podcast at least once​​.
Listener Preferences and Habits

Listeners enjoy podcasts in various situations, such as during chores, commutes, and workouts. The use of in-car systems like Apple CarPlay and Android Auto has also increased podcast engagement​​​​. Additionally, podcasts are gaining trust as a source of news and information, with many listeners valuing the accuracy of news discussions and forming positive perceptions of brands advertised on podcasts​​.

Women’s Engagement with Podcasts

Women represent a significant portion of podcast listeners, with over one in three U.S. women aged 18+ having listened to a podcast in the past month. They engage with a variety of content, often spanning multiple genres or topics​​.

The Broader Context: Spoken Word Audio’s Growth

Spoken word audio, including podcasts, has seen a substantial rise in listenership, particularly among younger audiences like Gen Z. This demographic spends a considerable portion of their listening time on spoken word content, highlighting a shift in audio consumption preferences​​.

Podcasting in 2023 is marked by its rich diversity, increasing listenership, and the deep engagement of audiences with content that spans a myriad of topics. From true crime to mental health and history, podcasts offer a unique and intimate way for listeners to connect with stories and ideas, making them a staple in today’s digital media landscape.


Mastering the Art of Podcasting: 5 Tips for a Stellar Recording Experience

Are you ready to dive into the world of podcasting? Whether you’re a seasoned pro or just starting out, crafting a compelling podcast requires more than just great content—it’s about creating a memorable listening experience. Here are five essential tips to ensure your podcast recordings shine:

1. Invest in Quality Equipment:

The foundation of any outstanding podcast is clear audio quality. Invest in a reliable microphone, headphones, and audio interface. Consider your recording environment as well; a quiet space with minimal background noise will significantly enhance the overall production value.

2. Plan and Structure Your Content:

Before hitting the record button, outline your podcast’s structure and main talking points. A well-organized script or outline ensures a smooth flow, reducing the need for excessive editing later. This also helps you stay focused and deliver content that engages your audience.

3. Perfect Your Editing Skills:

While raw authenticity is key, a polished final product goes a long way. Learn the basics of audio editing to refine your podcast. Remove any unnecessary pauses, awkward transitions, or background noise. This step is crucial for creating a professional and enjoyable listening experience.

4. Engage Your Audience:

Build a connection with your listeners by encouraging feedback and participation. Pose questions, run polls on social media, or feature listener-submitted content. Engaging with your audience not only strengthens your community but also provides valuable insights into the content they want to hear.

5. Leverage “Tonto” for Seamless Publishing:

Take advantage of the user-friendly “Tonto” app to effortlessly publish and share your podcast. This intuitive platform streamlines the uploading process, making your content accessible to a wider audience. Embrace the convenience of “Tonto” to maximize the reach of your podcast.

Embarking on a podcasting journey is an exciting endeavor. By implementing these tips, you’ll be well-equipped to create captivating content that resonates with your audience. Remember, the key is to enjoy the process and let your passion for your subject shine through!

Happy podcasting! 🎙️✨


Startups to Watch | Web Summit 2023

By Grazia D, 27 Nov 2023 – Editor-in-chief di Ascolta News

Photo Web Summit

The common threads of this edition of the most important technology conference on earth are twofold: sustainability and access to resources + AI.

The following is a list of startups that I think are interesting both for their original approach to tackling a problem and for the use of one or more technologies they have employed to solve the problem. The founders, both young and old, all have the attitude of “assemble and disassemble,” pose critically but not pessimistically toward the future. Moreover, some women in particular, show tenacity and resolve in dealing with the gender gap (another topic of this edition). A healthy pride that is sowing seeds in a very courageous and strategic way, in some cases starting from the root as is the case with YourDaye, a female-led startup that has developed a tampon for the diagnosis of major uterine diseases.

1. Luckie Tech is a Brazilian startup with a mission that excites from the story of its founder, Joel de Oliveira Junior, an engineer who lost his son to cancer. It is a device created to save lives of children and adolescents undergoing cancer treatment: through a bandage, changes in vital signs are revealed, anticipating possible complications. With the information gathered, the hospital can recommend, more precisely, the start of treatment, even at a distance. Its goal is to try to reduce the mortality rate among young patients who will undergo the treatment (started the trial already in two hospitals).

2. Dermaself® is an online, all-Italian platform that offers free dermatology consultations for those with acne. This startup also stems from a personal story: a dermatologist mom and a daughter with apparently incurable acne, in Milan. Thus was born Dermaself®, a platform that analyzes one’s acne and recommends cosmetics to use. In Italy, more than 5 million people suffer from acne, but only 20 percent of them go to a Dermatologist because of the prohibitive costs that a visit to the Dermatologist entails; Dermaself® addresses the remaining 80 percent with free online consultations. This all-female startup also has a profoundly revolutionary mission: to break down a taboo and reclaim its singularity and its right to access personalized care for women.

3. Kvistly is one of the most interesting platforms I’ve seen here at the Web Summit. Interesting because of the way it uses artificial intelligence and the very very smart interface to use. They do a simple thing but they do it well: they create quizzes about anything in 1 minute. Queso can enhance learning and inclusion in a fun and effective way not only for kids. It can basically pull questions from your materials seamlessly and easy to implement (with a qrcode!). It breaks the monotony of quizzes and makes creation easier, improving learning.

4. PageParade Founded in March 2023 in Poland with a team relocated between Austria and the Netherlands, this startup has a singular mission, to enable anyone to effortlessly create impactful presentations, regardless of previous experience and skills in creating presentations. They promise ease of implementation, cost and time optimization.

5. is an “online environment” for talking about loneliness and mental distress. This is also a startup that starts from a personal story, that of Bogdana Kostiuk, the founder who started from an important fact: 79% of young people experience loneliness on a daily basis, many of them feel lonely at work. They feel isolated from others, especially if they work remotely. This globally accessible platform was created with the aim of connecting those who feel lonely at work.

6. Framedrop, is a video editing software for streamers based on artificial intelligence: basically the best moments of live streams are automatically captured and turned into topical moments ready to be shared on social media.

7. UncovAI, come from San Francisco and specialize in advanced machine-learning artificial intelligence tools and solutions, at the Web Summit announced the launch of a revolutionary artificial intelligence tool that can accurately distinguish texts written by humans from those generated by GPT-type models. They promise to be an efficient and environmentally friendly solution.

8. BrandVox is the analytics and tracking platform of a Ukrainian team. The goal is to help brands succeed on social media by improving their positioning strategy. It basically allows brands to track mentions on social media such as Facebook, Instagram, and Linkedin, enabling them to identify market opportunities, respond to customer inquiries, protect brand reputation. analyze the sentiment of mentions and the ‘intensity of mentions.

9. Podsqueeze is an intuitive tool that helps podcasters, podcast managers, and agencies reuse podcast content. How? Obviously with the power of artificial intelligence. It basically allows users to generate transcripts, show notes, blog posts, newsletters, social media posts, episode clips, quote images, and landing pages from podcast audio or video files with a single click. In short, a console for popularizing your podcasts because it allows you to easily create for your own social media posts. Must try.

10. Highfive Expert is an HR platform born from two Ukrainian women, Kateryna Ostapchuk, Co-Founder of technology startups and Viktoriia Prydatko, a Recruitment Influencer with 20 years of experience, known for creating successful teams for Grammarly, Ring and Vimeo, are opening paving the way for a new approach to hiring tech-savvy talent. As? By prioritizing relationships and proprietary software through which technology companies can be contacted first by candidates.

11. Forumm David Cowan with his project Forumm is an Alpha Startup. It is a fintech-for-good startup on a mission to reshape the fundraising system of alumni who, think of it, donate more than $20 billion to U.S. universities each year. This platform combats the disparity in access to funding between elite institutions and smaller educational facilities. In short, a cutting-edge online toolbox, previously accessible only to established universities, now available to a wider range of educational institutions at a greatly reduced cost.

12. QiBud is a platform that translates corporate vision into consistent and measurable actions. Adapted to all management styles and business structures, it fosters collaboration and execution of work fluid and intuitive. What’s new? It focuses and promotes better attention to key activities, stimulating innovation and improving coordination.

13. Point of You is a genius startup. Their motto is “The point on the map is a mirror of personality, not just coordinates.” The two founders, Maria and Eugene Rakitin launched this Portuguese startup that offers personalized maps with recommendations from influencers and opinion leaders. Those who wish can create their own map and share inspiring and favorite places. For bloggers and influencers, it is a way to guide others to lesser-known places and profit from them. For their followers, it is an opportunity to see the world through the eyes of an interesting person and get a feel for it. An evolved and augmented google maps.

14. Robosculptor is one of the leading robotics experts in the United Arab Emirates providing non-invasive aesthetic body treatments. In practice they offer a wide range of tools for aesthetic body contouring including lymphatic drainage, sports therapy, anti-cellulite treatment and skin tightening. They use a high-speed 3D camera, capable of creating a precise 3D model of a patient in just 10 seconds. It then dynamically adapts to the patient’s movements, resulting in a truly personalized experience. Potentially fantastic for physiotherapy, medical massage in rehabilitation and indeed aesthetic remodeling of the body.

15. S.Lab is one of the startups that positioned itself among the top 10 in the PITCH competition of the web summit that brings together startups in their early stages. It is a necessary startup because it offers a green packaging solution composed of only two components of plant origin: one is made up of agricultural waste and the second is mycelium. Mycelium is a network of mushroom roots used for its binding power and therefore useful for creating resistant and reliable material capable of completely replacing polystyrene. It is a natural substitute for expanded plastic and can be applied in various sectors such as padding for cosmetics, housings for electronics, packaging for furniture and fashion and even heat-insulating boxes for food and pharmaceutical products. This packaging basically has the same characteristics as polystyrene in terms of durability, waterproofing and thermal insulation, but after use it will completely crumble in just 30 days. With this innovative solution S.Lab supports the sustainable packaging needs of companies, producing locally and on a large scale.

16. Tonto, an app that shows great promise. It applies AI to audio content search. The app responds to the growing demand for personalized audio experiences based on individual listening habits by providing real-time recommendations. The ‘algorithm leverages user data to personalize recommendations, continually evolving over time. By meticulously analyzing factors such as listening duration and individual preferences, it achieves high personalization and user engagement.This innovative approach ensures users embark on a curated audio journey that resonates with their unique tastes, mood complexities. Tonto’s algorithm is probably one of the most cutting-edge algorithms in this Web Summit.

17. Fiero is the world’s first true zero-code game engine. A simple subscription (SaaS) model designed for independent developers and game studios will soon be available. Founded in 2022 by two UK-based industry veterans, Fiero was born out of frustration caused by the poor usability and high friction of current game development engines. The vision is to create great games without writing a single line of code, thus making creativity the true driver of the game creation process. If you are in this business, beer the free beta for game developers on the site. Video games represent a huge industry and revenue (movies and music combined) it is worth taking an interest starting with this very innovative solution.

Published in Ascolta News


The Crucial Role of Podcasts in the Venture Capital Landscape

In the dynamic world of venture capital, staying ahead of the curve is not just a choice – it’s a necessity. As the landscape continues to evolve, embracing innovative tools and platforms becomes paramount. One such tool that has gained significant traction in recent years is the podcast.

Unveiling Insights:

Podcasts serve as an invaluable resource for venture capitalists seeking to navigate the ever-changing currents of the startup ecosystem. These audio gems provide a unique medium for industry leaders, entrepreneurs, and seasoned investors to share their insights, experiences, and foresights. The power of storytelling comes to life in these episodes, offering a deeper understanding of the challenges and triumphs within the venture capital sphere.

Global Connectivity:

Venture capital is not confined by geographical boundaries, and neither are podcasts. The global reach of podcasts allows venture capitalists to tap into a vast pool of perspectives, strategies, and emerging trends from around the world. Whether it’s a Silicon Valley giant sharing their investment strategies or a rising startup founder discussing their journey, podcasts break down barriers and foster a global community of knowledge-sharing.

For instance, “The Twenty Minute VC” offers succinct yet impactful interviews with venture capitalists and successful founders, covering a broad range of topics from investment strategies to practical advice for entrepreneurs. Listen here.

Education on the Go:

The fast-paced nature of venture capital leaves little time for traditional forms of education. Podcasts, however, fit seamlessly into the on-the-go lifestyle of venture capitalists. Whether commuting, exercising, or simply taking a break, these audio discussions provide a convenient and efficient way for investors to stay informed and engaged.

Another notable podcast is “a16z Podcast” by Andreessen Horowitz, delving into hot topics in technology, entrepreneurship, and venture capital. Gain deep insights from industry experts here.

Spotlight on Innovation:

In an industry driven by innovation, podcasts offer a front-row seat to the latest technological advancements, market trends, and disruptive ideas. The candid conversations and in-depth interviews featured in podcasts shed light on the forefront of innovation, allowing venture capitalists to identify opportunities, anticipate challenges, and refine their investment strategies.

Explore “Masters of Scale,” hosted by Reid Hoffman, co-founder of LinkedIn, to understand the growth journey of companies from startups to giants. Tune in for valuable lessons for both entrepreneurs and investors here.

  Building Networks:

Podcasts act as a catalyst for networking within the venture capital community. By tuning in to industry-specific podcasts, investors can connect with like-minded professionals, potential collaborators, and even future investment opportunities. The shared passion for innovation and growth creates a virtual nexus where ideas are exchanged, partnerships are formed, and the venture capital ecosystem thrives.

For a unique behind-the-scenes look at investment pitches, check out “The Pitch,” where entrepreneurs present their startups to a panel of investors in real time. Gain insights into the challenges and decisions they face here.

In conclusion, podcasts have emerged as an indispensable tool for venture capitalists looking to navigate the complexities of their dynamic industry. From global connectivity and on-the-go education to spotlighting innovation and building networks, the impact of podcasts on the venture capital landscape is undeniable. As the world of venture capital continues to evolve, those who embrace the insights and connectivity offered by podcasts are poised to lead the way in shaping the future of innovation and investment.


The art of short stories and flash fiction in audio format: delight in captivating narratives

In_Press_Digital Journal

Political connections: Tonto is a potential game-changer for campaigning in the 2024 election

By Jon Stojan, 20 Oct 2023 Opinions expressed by Digital Journal contributors are their own.

When it comes to winning a political election, conversation matters. Research suggests that while some politicians spend hundreds of thousands on television advertising, face-to-face conversation is one of the most effective campaigning strategies. But when in-person conversation is not possible, such as a nationwide campaign, platforms like social media app Tonto are helping to fill the gap.

According to the app’s founder and CEO, Manna Justin, Tonto is changing the way users connect with their political leaders sans murky censorship guidelines and risks of content or accounts being removed. “There are important conversations happening, and free speech is necessary for that,” he says.

Ask any campaign manager the primary objective of candidate messaging, and you will likely get a similar response. Reaching a larger audience and maximizing the impact of those connections is pivotal in swinging the vote. Traditionally done through radio and television, today’s modern politician has turned to social media to keep up with the fast-paced conversation in our digital age.

While traditional methods remain influential, they have limitations. These mediums often lack the interactivity and real-time engagement that modern voters desire. Meanwhile, social media platforms offer such engagement as they connect followers directly with their favorite candidates. Though the 2020 election unveiled concerns about politically focused censorship for both users and political figures.

In contrast, Tonto stands out as a unique platform for campaign messaging. The app uses short-form audio as its primary content medium, which users can share publicly with followers or privately through direct messaging. According to Justin, Tonto wants to be the go-to app for politicians in the 2024 election and beyond, thanks to its audio-sharing capabilities and the potential to convey ideas in a straightforward way.

“The goal of every campaign is to amplify the messaging and reach more people,” points out Justin. “Sure, they can use traditional tools like TV, radio, and print media, but there is nothing like being able to share content in real time.”

Interactive by nature, Tonto allows campaigners to foster a two-way conversation with potential voters. Features like speech-based replies encourage voter engagement, allowing candidates to address concerns and answer questions directly. As research suggests, those personalized interactions can bring a successful campaign across the finish line. The platform can also serve as an internal voice messaging system for campaign teams.

And while the Tonto has great potential as a key tool in any politician’s campaign toolbox, challenges remain. Authenticity and transparency are key ingredients in voter outreach. Tonto puts candidates in direct contact with their supporters, removing concerns about media bias or “false news” that has been perpetuated in past elections.

In the run-up to America’s 2024 election, Tonto is a game-changer for candidates on the campaign trail. The platform’s innovative approach to free speech can elevate how campaigns connect with voters, foster meaningful interactions, and ultimately secure voter support. Learn more about Tonto’s potential in the political campaign space at

In_Press_US Reporter

How Journalists Will be Using Social Media App Tonto to Maximize Their Political Coverage in 2024

By Veronica Thompson, US Reporter, 20 Oct 2023

Americans do not trust what they hear on the news. Following the 2020 presidential election, the average voter has lost faith in the media to deliver accurate, truthful information — more than 50 percent, according to recent data from Gallup. With trust between the public and news outlets at an all-time low, journalists are looking for new ways to bolster faith in their readers.

Tonto, an audio-based social media platform, is poised to be a go-to tool for these reporters in the 2024 election season. According to the app’s CEO and founder, Manna Justin, “Tonto can be a way to rebuild the connection between our news outlets and their audiences.”

Traditional news outlets have long relied on highly produced content. But in the age of social media, information travels faster than most local news outlets can keep up. There is significance in sharing uncut information in real time as the general public tries to keep up with conversations about its country’s future. Tonto aims to provide reporters and news stations a platform to share unfiltered content directly with their audiences.

“When these pivotal conversations are happening, access to unfiltered information and the freedom of speech is essential,” points out Justin. “Users can listen, but also join in the conversation and share their perspectives in a real dialog.”

Editorial decisions and limited air time might mean a story is shaved down to just the essential facts. According to Justin, Tonto offers a solution for unpublished content left on the cutting room floor. Reporters and producers can repurpose raw audio material on the social media platform, providing a fresh perspective on news stories and interviews that would otherwise go to waste.

While the journalism sector operates under a strict code of ethics, phony citizen journalism, artificial intelligence, and unresearched claims are just a few reasons the phrase “fake news” has trended in recent years. However, social media allows readers to connect directly with the press more authentically. Dedicated Tonto profiles build authority and trust for reporters and their dedicated stations or networks.

Users can also discover bipartisan coverage and explore different perspectives through the “Tonto Politics” channel, which offers a curated stream of sound bites, videos, and other content from prominent political candidates. This real-time hub provides access to diverse viewpoints and perspectives on the country’s political issues. According to Justin, Tonto anticipates this feature will become an audience favorite as the 2024 election ramps up.

Tonto can overcome traditional publishing constraints, delivering information faster and more directly to the audience. The platform’s short-form audio format allows reporters to convey unfiltered information in a way that resonates with today’s audience. Currently, Tonto is an app-based platform available for download on both Apple and Android devices.

“Everyone has a voice. And everyone must be able to educate themselves on the candidates and what is happening during the campaign. Platforms like Tonto can be a tool for how voters get their news,” says Justin.

As the election season unfolds, reporters are reaching for new tools to better political journalism and its coverage of the democratic process. Explore how reporters and citizen journalists are using Tonto to change political reporting for the 2024 election and beyond at