In_Press_Digital Journal

Political connections: Tonto is a potential game-changer for campaigning in the 2024 election

By Jon Stojan, 20 Oct 2023 Opinions expressed by Digital Journal contributors are their own.

When it comes to winning a political election, conversation matters. Research suggests that while some politicians spend hundreds of thousands on television advertising, face-to-face conversation is one of the most effective campaigning strategies. But when in-person conversation is not possible, such as a nationwide campaign, platforms like social media app Tonto are helping to fill the gap.

According to the app’s founder and CEO, Manna Justin, Tonto is changing the way users connect with their political leaders sans murky censorship guidelines and risks of content or accounts being removed. “There are important conversations happening, and free speech is necessary for that,” he says.

Ask any campaign manager the primary objective of candidate messaging, and you will likely get a similar response. Reaching a larger audience and maximizing the impact of those connections is pivotal in swinging the vote. Traditionally done through radio and television, today’s modern politician has turned to social media to keep up with the fast-paced conversation in our digital age.

While traditional methods remain influential, they have limitations. These mediums often lack the interactivity and real-time engagement that modern voters desire. Meanwhile, social media platforms offer such engagement as they connect followers directly with their favorite candidates. Though the 2020 election unveiled concerns about politically focused censorship for both users and political figures.

In contrast, Tonto stands out as a unique platform for campaign messaging. The app uses short-form audio as its primary content medium, which users can share publicly with followers or privately through direct messaging. According to Justin, Tonto wants to be the go-to app for politicians in the 2024 election and beyond, thanks to its audio-sharing capabilities and the potential to convey ideas in a straightforward way.

“The goal of every campaign is to amplify the messaging and reach more people,” points out Justin. “Sure, they can use traditional tools like TV, radio, and print media, but there is nothing like being able to share content in real time.”

Interactive by nature, Tonto allows campaigners to foster a two-way conversation with potential voters. Features like speech-based replies encourage voter engagement, allowing candidates to address concerns and answer questions directly. As research suggests, those personalized interactions can bring a successful campaign across the finish line. The platform can also serve as an internal voice messaging system for campaign teams.

And while the Tonto has great potential as a key tool in any politician’s campaign toolbox, challenges remain. Authenticity and transparency are key ingredients in voter outreach. Tonto puts candidates in direct contact with their supporters, removing concerns about media bias or “false news” that has been perpetuated in past elections.

In the run-up to America’s 2024 election, Tonto is a game-changer for candidates on the campaign trail. The platform’s innovative approach to free speech can elevate how campaigns connect with voters, foster meaningful interactions, and ultimately secure voter support. Learn more about Tonto’s potential in the political campaign space at

In_Press_US Reporter

How Journalists Will be Using Social Media App Tonto to Maximize Their Political Coverage in 2024

By Veronica Thompson, US Reporter, 20 Oct 2023

Americans do not trust what they hear on the news. Following the 2020 presidential election, the average voter has lost faith in the media to deliver accurate, truthful information — more than 50 percent, according to recent data from Gallup. With trust between the public and news outlets at an all-time low, journalists are looking for new ways to bolster faith in their readers.

Tonto, an audio-based social media platform, is poised to be a go-to tool for these reporters in the 2024 election season. According to the app’s CEO and founder, Manna Justin, “Tonto can be a way to rebuild the connection between our news outlets and their audiences.”

Traditional news outlets have long relied on highly produced content. But in the age of social media, information travels faster than most local news outlets can keep up. There is significance in sharing uncut information in real time as the general public tries to keep up with conversations about its country’s future. Tonto aims to provide reporters and news stations a platform to share unfiltered content directly with their audiences.

“When these pivotal conversations are happening, access to unfiltered information and the freedom of speech is essential,” points out Justin. “Users can listen, but also join in the conversation and share their perspectives in a real dialog.”

Editorial decisions and limited air time might mean a story is shaved down to just the essential facts. According to Justin, Tonto offers a solution for unpublished content left on the cutting room floor. Reporters and producers can repurpose raw audio material on the social media platform, providing a fresh perspective on news stories and interviews that would otherwise go to waste.

While the journalism sector operates under a strict code of ethics, phony citizen journalism, artificial intelligence, and unresearched claims are just a few reasons the phrase “fake news” has trended in recent years. However, social media allows readers to connect directly with the press more authentically. Dedicated Tonto profiles build authority and trust for reporters and their dedicated stations or networks.

Users can also discover bipartisan coverage and explore different perspectives through the “Tonto Politics” channel, which offers a curated stream of sound bites, videos, and other content from prominent political candidates. This real-time hub provides access to diverse viewpoints and perspectives on the country’s political issues. According to Justin, Tonto anticipates this feature will become an audience favorite as the 2024 election ramps up.

Tonto can overcome traditional publishing constraints, delivering information faster and more directly to the audience. The platform’s short-form audio format allows reporters to convey unfiltered information in a way that resonates with today’s audience. Currently, Tonto is an app-based platform available for download on both Apple and Android devices.

“Everyone has a voice. And everyone must be able to educate themselves on the candidates and what is happening during the campaign. Platforms like Tonto can be a tool for how voters get their news,” says Justin.

As the election season unfolds, reporters are reaching for new tools to better political journalism and its coverage of the democratic process. Explore how reporters and citizen journalists are using Tonto to change political reporting for the 2024 election and beyond at